GERM



AR photography series, December-March 2022



Germ means a microorganism, a bacterium, but in this project, it’s a person himself.

A human used to be the apotheosis of biological development, but in fact, he is a small part of the physical world. The visual space of the project is like a Petri dish: the character is placed in a fertile world along with other bacteria, and together they expand like mould. Microorganisms dominate him, and he gradually weakens in front of them.

The project is a metaphor for the inversion of the ecological pyramid. Our future is unclear and dystopian. The ecological crisis will reach its peak. Humankind will become helpless in front of the greater population - microorganisms. The project is a metaphor for the inversion of the ecological pyramid. We used to fight against the mold but here it dominates the man.



















Art directors: Sveta Maximova, Anastasia Balabanova
Photographer and lighting designer: Sveta Maximova
Producer: Yuna Yakuboskaya
Assistant: Nikita Loginov
Hair stylist: Artem Lyalkin
Make-up artist: Ksenia Vinogradova
Model: Asel Dospanbetova
3D costume designer: Anastasia Balabanova
3D designer: Julian Guzman
Motion designer: Maria Timoshenko
Special thanks to SMENA